top of page
As Senior Video Editor and Director of Post Production, I created campaign and performance creative for OREOiD, OREO’s personalized cookie platform.
My work spanned an NBA collaboration, paid social, UGC-style advertising, motion graphics, and seasonal creative, showcasing the many ways consumers could customize OREO cookies for teams, celebrations, gifts, and everyday occasions.
OREOiD × NBA
Campaign creative developed around OREOiD’s NBA partnership, allowing fans to personalize OREO cookies with team-inspired colors and logos. The spots extended the collaboration across social and television, including in-game broadcast placements designed to reach fans while the action was happening.
Promotional TV Spot -
In-Game Placement
OREOiD × NBA Campaign Video
Paid Social &
Digital Creative
Performance-driven creative developed to showcase OREOiD personalization across holidays, milestones, gifting, and everyday celebrations. From UGC-style videos to static advertising and motion GIFs, the work brought the customization experience to life across a wide range of social-first formats and seasonal moments.
UGCs
Static Advertising
Motion GIFs
bottom of page