As Senior Video Editor at Our Place, I created content across product launches, culinary partnerships, promotional campaigns, and always-on social initiatives for the brand's growing cookware ecosystem.
My work ranged from hero launch films and chef collaborations to sales-driven creative and recipe content, supporting campaigns across paid, owned, and organic channels.
Product Launches
Launch campaigns introducing new products and limited-edition collections through hero films, product storytelling, and supporting campaign assets designed for paid, owned, and social channels.
Essentials
Crocs x Butter Yellow
Cookware Collection
The Wonder Oven Pro
Culinary Partnerships
Creative campaigns developed in partnership with award-winning and renowned chefs, combining authentic culinary storytelling with product marketing to showcase new products through trusted voices and real-world cooking experiences.
Paul Foster × Titanium Always Pan Pro
Kenji López-Alt × The Wonder Oven Pro
Promotional Content
A collection of promotional assets created to support product awareness and seasonal marketing initiatives. This work includes UGC-inspired creative, sales GIFs, and product-focused content designed for digital and social channels.
UGCs
Sales Gifs
Always-On Content
A collection of recipe-driven social content created to inspire home cooking, showcase product versatility, and maintain an engaging, consistent brand presence across organic social channels.
