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As Senior Video Editor and Director of Post Production, I helped bring product-focused campaigns for SC Johnson to life across hero and social-first creative.
My work spanned editorial, motion graphics, and post-production, creating polished campaign films alongside platform-native content designed to showcase product benefits in engaging and accessible ways.
Product Campaigns
Hero campaign films created to introduce and showcase SC Johnson products through playful, visually driven storytelling that combines product demonstration with engaging branded creative.
Foam Frenzy
True Diffusing Mist
Social & UGC Creative
Short-form, UGC-style creative developed to bring product benefits and demonstrations into a more relatable, platform-native format. This collection includes TikTok and social-first executions designed around both Foam Frenzy and True Diffusing Mist.
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